Introduction
The Board of Control for Cricket in India (BCCI) has introduced new Team India jersey sponsorship guidelines 2025, setting strict eligibility rules for companies bidding to become the official sponsor of the national cricket team. With the exit of Dream11 following the passage of the Online Gaming Bill 2025, BCCI has opened fresh tenders, aiming to finalize a sponsor before the upcoming Asia Cup in the UAE.
Dream11 Exit Leads to Fresh Sponsor Hunt
Dream11, which had been the official sponsor, was forced to step aside due to the recently passed Online Gaming Bill 2025. To ensure compliance with India’s legal framework and international standards, BCCI immediately announced fresh tenders for sponsorship rights.
BCCI Sponsorship Guidelines: Strict Rules for Applicants
According to the BCCI Team India sponsorship guidelines 2025, the following restrictions have been enforced:
- No betting, gambling, or online gaming companies are allowed.
- Crypto firms, including cryptocurrency exchanges and token-based businesses, are strictly prohibited.
- Any company previously associated with banned categories cannot participate.
- Eligible companies must have a minimum annual turnover of ₹300 crore.
- Applications must be submitted by September 16, 2025.
These rules apply not just in India but globally, ensuring that Team India remains free from associations with controversial industries.
Focus on Team India Jersey Sponsorship
The sponsorship deal mainly covers Team India jerseys for international tournaments. With the Asia Cup starting on September 9 in the UAE, BCCI is keen to finalize the sponsor before the tournament kicks off.
BCCI Team India sponsorship guidelines 2025: Expert Insights
Sports marketing experts note that BCCI’s move reflects a global trend in sports sponsorship, where regulatory bodies are distancing themselves from industries like gambling and crypto to safeguard the sport’s integrity. Analysts believe established brands from sectors like telecom, finance, and consumer goods are likely contenders.
BCCI Team India sponsorship guidelines 2025: FAQs
1. Why did Dream11 exit as Team India’s sponsor?
Dream11 had to withdraw after the Online Gaming Bill 2025 came into effect, which bans sponsorship deals with online gaming and betting platforms.
2. What is the last date to apply for Team India sponsorship?
The BCCI has set September 16, 2025 as the final date for companies to submit applications.
3. Which companies are eligible for Team India jersey sponsorship?
Only companies with a minimum annual turnover of ₹300 crore, and not linked to betting, gambling, crypto, or other banned sectors, are eligible.
BCCI Team India sponsorship guidelines 2025: Conclusion
The BCCI Team India sponsorship guidelines 2025 mark a decisive step toward maintaining the credibility and clean image of Indian cricket. By banning betting, gaming, and crypto firms, the board aims to align cricket sponsorship with ethical and transparent standards. With the Asia Cup approaching, the race for Team India’s next jersey sponsor is expected to be intense, drawing interest from top-tier brands across multiple industries.
BCCI Team India sponsorship guidelines 2025: Disclaimer
This article is for informational purposes only. It does not constitute legal or financial advice. Companies must refer to the official BCCI tender documents for complete terms and conditions.
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